Check-Ins are a great addition to a cool web design and your online marketing plan. They are an excellent way to add value to any online marketing effort. The number of mobile phone subscribers int eh US that currently use check in or geo location apps is still small, yet it's growing fast.

These subscribers also use these apps on a regular basis, according to surveys. Specifically, about 7% of US mobile subscribers and 18% of smartphone users are currently location based check in devotees. The majority of these used location based apps at least three times per week, and geo location app providers are reporting increased activity levels. However, in order for marketers to successfully reach these people they must develop great design innovations, such as offering a service than then building it around a check-in.

The internet presents an economical advertising and online marketing resource for small businesses, offering many options which require a small investment. Social networks are one of the best internet advertising venues for small business. Networks like Twitter and Facebook allow you to reach over 700 million users, and advertisers can arrange revenue sharing agreements with these networks.

Social networks allow you to target your marketing based on age and other profile characteristics that best match up with your customers, and they serve as a great avenue for building brand awareness. Blogging is another great way to promote your company online. By creating and updating a blog, which can be done for free, you can encourage customers to develop a more personal connection to your business. Online classified ads are another option to build awareness of your business through search. Some online ad platforms are free while others charge fees for their service.

Web advertising is too big to be ignored. The internet is central to the way people organize their lives today, and it offers many opportunities for advertisers to profit that did not exist before. Market size alone is one advantage, but there are other ways that online advertising can give businesses competitive advantage.

Traceability is key, because unlike with TV and other traditional media, advertisers can test out ideas online and measure which ads work and which do not by tracking them. This leads to a far higher return on ROI than can be achieved by lucky guesses. Online marketing also trumps traditional media because it can be targeted more narrowly, and it is a lot cheaper which allows even small firms to reach global markets that would have been prohibitively expensive to reach before.