Using Social Media in Direct Online Marketing
There has been a lot of debate over the value of social media in direct online marketing campaigns. The focus of that debate is currently centered on the best way that social media can create value for companies, although there are still some who are totally against the use of sites like Facebook and Twitter in their campaigns (about 15% of companies today).
Many marketers have also been looking beyond social media to other online methods for their campaigns, despite the emphasis that the business world has placed on social platforms in recent years. Companies find they are facing a lot of challenges in the current market environment, and are looking to outside partners to help them address these challenges. However, in too many cases they are finding a market flooded by providers who sell little more than an idea that social media is the end-all and be-all of a successful online presence.