Online Video Direct Online Marketing
Online video has become one of the best direct online marketing tools, and increasing the variety of online video services can accelerate consumer engagement. The on-demand service enables advertisers to link their campaigns with broadcast quality content on the web and to efficiently reach a highly targeted and engaged audience.
Further, the growing presence of online videos as a part of marketing and ad campaigns reflects their effectiveness, and the value of permanently accessible content on the internet for consumers. Recent research has projected that by 2016 the number of people viewing online videos will exceed 1.3 billion, which is almost double the 2010 statistics. The rising popularity of sites like YouTube, Vimeo and social media channels like Facebook and Twitter are accelerating the returns to video advertising as a direct marketing tool.