Link Building in SEO Online Marketing
Link building is the missing piece in many online marketing plans. Onsite SEO marketing and content are important, but there is nothing like good, strong, focused links to your site's pages to have a big impact on ranking. Of course, link building is not the most fun part of SEO for most.
But there are things that can be done to make it easier. Rex Swains HTTP Header Check is a tool that is useful for link building. Many people do not use 301s properly, and if you are building links to a site it's important for that redirect to be in there. Tools that help with automation are crucial. Good SEOs use tools to automate their efforts and become more efficient. Google's Toobar PageRank is not very useful as a link building metric, according to experts. Using audits pre and post publish is helpful to monitor your links and make sure they are all live, constructed properly and in good neighborhoods.