Advantages of Online Marketing
Web advertising is too big to be ignored. The internet is central to the way people organize their lives today, and it offers many opportunities for advertisers to profit that did not exist before. Market size alone is one advantage, but there are other ways that online advertising can give businesses competitive advantage.
Traceability is key, because unlike with TV and other traditional media, advertisers can test out ideas online and measure which ads work and which do not by tracking them. This leads to a far higher return on ROI than can be achieved by lucky guesses. Online marketing also trumps traditional media because it can be targeted more narrowly, and it is a lot cheaper which allows even small firms to reach global markets that would have been prohibitively expensive to reach before.